Through an internal platform called Toyota Policy Drivers, employees can play games with names such as Star Quest, Adventure Quest and Dragon Quest, earning prizes by engaging with company messaging about policy and by contacting federal lawmakers using company-provided talking points.
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In April, Politico reported that Toyota used the platform to encourage employees to push against a California policy banning the sale of gas-powered vehicles by 2035, claiming the regulatory program would raise car prices by limiting the availability of combustion-engine and hybrid models. A company spokesperson told Politico that the best path to reduce emissions is consumer choice, and that the ban was “unachievable, unrealistic, and unworkable”.